Behind the Brand
From a Back Room to a Beauty Empire — The Lipstick & Locks Journey
By Abi, Founder of Lipstick & Locks

Nine years ago, I started Lipstick & Locks in a small back room, fuelled by passion and a dream. I spotted a gap in the market — a space where luxury, beauty, and a social vibe could exist in harmony. I imagined a place where clients could have their hair and makeup done while enjoying a cocktail, in a setting that felt indulgent, stylish, and welcoming. So I created exactly that — my dream salon experience.
Opening our flagship store in Sudbury took blood, sweat, and tears… but it was worth every second. That dream quickly became a reality — and it worked.
Today, Lipstick & Locks has grown into four thriving branches, an separate bridal hair & makeup company and a team of over 60 incredibly talented professionals. From stylists to beauty therapists, MUA’s to nail techs, we are proud to be home to some of the very best in the business. Together, we’ve built more than just salons — we’ve built a family, and a community.
Our clients aren’t just customers — they’re friends. Our salons are alive with atmosphere, creativity, and love. Every detail, from the interior design to the lighting to those extra-special touches, is crafted with intention and care. I believe it’s those things that set Lipstick & Locks apart.
As the business has grown, so has my role. I’ve gone from being full-time behind the chair to leading the company forward, making sure we stay at the top of our game. This industry is fast-moving — you can’t take your eye off the ball, and you can never take success for granted.
Would I open more salons? Never say never.
EXCELLENT Based on 148 reviews stella chandler2025-05-31Trustindex verifies that the original source of the review is Google. Went this morning with my best friend and we both got our nails done , absolutely beautiful and a great experience. I had a lovely lady called Amber she did a lovely job . I would highly recommend it and good price to x Simona C2025-04-03Trustindex verifies that the original source of the review is Google. Had my hair done today by Aimee, I’m really pleased with the outcome. She listened to my wants and needs and explained what is achievable and what was not. She very kindly showed me the catalogue to choose together the toner, she’s a great professional, I did not feel rushed at all, by contrary she took her time to deliver a great service! Thank you! Xx Ellen Blacow2025-02-26Trustindex verifies that the original source of the review is Google. I've been coming to lipstick and locks for 4+ years and won't go anywhere else. I've moved over an hour away from Sudbury and still come back for nail and hair appointments. Ask for Amber for nails & eyebrows / Anais for hair ❤️ Joanne Maskell2025-02-26Trustindex verifies that the original source of the review is Google. Can't recommend this salon highly enough they are such a lovely bunch of people always do an amazing job Catherine Stitt2025-02-26Trustindex verifies that the original source of the review is Google. I have been going to Lipstick and Locks to have my Nails and eyebrows done by Amber for nearly 3 years. She is amazing and I always feel so pampered and relaxed after my appointments. All the staff are so friendly, it’s always a lively and bustling atmosphere. I can throughly recommend this Salon. I now live 20 miles away but still go back there for my appointments every month. Laura Mcneill2025-02-25Trustindex verifies that the original source of the review is Google. Had my hair done a couple of times in lipstick and locks. The staff are all very friendly and they look after u very well. And my hair was amazing too. Lou Orr2025-02-25Trustindex verifies that the original source of the review is Google. Love my appointments at Sudbury Lipstick & Locks. Great friendly atmosphere & always happy with my finish. Kelsey is super lovely & a great hairdresser !! Catherine Anne Popperwell2025-02-25Trustindex verifies that the original source of the review is Google. Tia has been cutting and colouring my fairly long hair for a couple of years now. She listens to what I think my hair issues are and responds well to them… I have always been pleased with the outcome. Tia, and the rest of the team, are friendly and chatty, (well, they put up with my continuous waffle with good grace…it’s a long appointment lol) Belynda Fellows2025-02-25Trustindex verifies that the original source of the review is Google. My hair has never looked better, I love the products used, and my stylist is fabulous. Kirsti Leeder2025-02-24Trustindex verifies that the original source of the review is Google. Beautiful salon, amazing staff. Kelsey is my go to stylist for all things. I have the most amazing time. You are treated like family. Coffee as soon as you arrive, cocktails if you chose. Would 100% recommend, and frequently do.Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more